Privacy Policy

3. Sources of Personal Information

We may collect personal information from:

• You directly;

• Your employer or organization;

• Referrals and business contacts;

• Publicly available sources;

• Customer relationship management and marketing platforms;

• Service providers;

• Website cookies, analytics tools and similar technologies; and

• Other sources where permitted by applicable law.

4. How We Use Personal Information

We may use personal information for purposes including:

• Responding to inquiries and requests;

• Communicating with prospective and existing clients;

• Providing consulting and related services;

• Preparing proposals and responding to requests for services;

• Managing business relationships;

• Sending marketing communications where permitted by law and consistent with your preferences;

• Understanding the effectiveness of our website and communications;

• Website analytics, security and administration;

• Managing our business operations;

• Protecting our systems, employees, clients and visitors;

• Complying with legal and regulatory obligations;

• Establishing, exercising or defending legal claims; and

• Other purposes disclosed to you at or before the time information is collected or otherwise permitted by applicable law.

We will not use personal information for materially different purposes without providing appropriate notice or obtaining consent where required.

5. Consent

Where consent is required, we will seek consent in a manner appropriate to the sensitivity and context of the information.

You may withdraw consent where permitted by law, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services or communications.

In Canada, Sandhurst seeks to provide meaningful consent by explaining what information is collected, why it is collected, how it may be used or disclosed, and what choices are available to individuals.

6. Disclosure of Personal Information

We may disclose personal information to categories of recipients including:

• Website hosting and technology providers;

• Customer relationship management, email and marketing platforms;

• Analytics and website measurement providers;

• Professional advisers, including legal, accounting and consulting advisers;

• Information-security and technology providers;

• Government, regulatory or law-enforcement authorities where required or permitted by law; and

• Other service providers acting on our behalf.

We require service providers that process personal information on our behalf to use appropriate safeguards and to process information only for authorized purposes, subject to applicable contractual and legal requirements.

We do not disclose personal information to third parties for their own independent marketing purposes unless permitted by applicable law and appropriately disclosed.

7. Cookies and Similar Technologies

Sandhurst uses cookies and similar technologies to operate, secure, analyze and improve our website and, where applicable, support marketing activities.

These technologies may include necessary cookies, functional cookies, analytics and performance cookies, and marketing cookies. Sandhurst currently uses website technologies that may include Google Analytics, Google Ads, LinkedIn Insight Tag.

These providers may collect information about your browser, device and interactions with our website in accordance with their own privacy practices.

Where required, we obtain consent before using non-essential cookies and similar technologies. Visitors can manage their preferences through the Cookie Preferences tool available on our website and can update their preferences at any time.

8. Cookie Preferences

Visitors may manage their cookie preferences through the Cookie Preferences mechanism available on our website. Necessary cookies required for website operation and security may remain active.

Cookie categories and the technologies assigned to them should reflect the website’s current CookieYes and Google Tag Manager configuration.

9. Information Collected Through Forms

When you submit information through a contact or other website form, we may collect information such as your name, business email address, telephone number, employer and information contained in your submission.

We use this information to respond to your request, provide requested information, manage the business relationship, conduct marketing where permitted, and for other purposes disclosed at the time of collection.

10. Marketing Communications

Where permitted by applicable law, Sandhurst may send communications about our services, publications and other business-related information.

You may unsubscribe from marketing communications by using the unsubscribe mechanism included in the communication or by contacting us.

If you opt out of marketing communications, we may retain limited information necessary to record and honor your preference.

You may continue to receive non-marketing communications that are necessary for an existing business relationship or otherwise permitted by law.

11. Retention

Sandhurst retains personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, contractual and business requirements.

Retention periods may vary depending on the type of information and the purpose for which it was collected. When personal information is no longer required, Sandhurst will securely delete or anonymize it, subject to applicable legal requirements.

12. Processing Outside Canada

Personal information may be accessed, processed or stored outside Canada by service providers used by Sandhurst. Those jurisdictions may have privacy laws that differ from Canadian laws.

Sandhurst uses appropriate contractual, organizational and technical safeguards for cross-border processing where required by applicable law.

13. Security

Sandhurst takes reasonable administrative, technical and physical measures designed to protect personal information against unauthorized access, use, disclosure, alteration, loss or destruction.

Depending on the circumstances, safeguards may include access controls, authentication, security monitoring and secure service-provider arrangements.

No method of transmission or electronic storage is completely secure, and Sandhurst cannot guarantee absolute security.

14. Children’s Privacy

Sandhurst’s website is intended primarily for business and professional audiences and is not directed to children.

We do not knowingly seek to collect personal information from children through our website.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties. Sandhurst does not control those third parties and is not responsible for their privacy practices, content or security.

We encourage you to review the privacy policies and terms of any third-party websites you visit.

16. Your Privacy Rights

Subject to applicable Canadian privacy law, you may have rights regarding your personal information, including the ability to request access to or correction of personal information held about you and to withdraw consent where applicable.

To ask questions about your personal information or exercise any privacy rights available to you under applicable law, please contact us using the information below. We may take reasonable steps to verify your identity before responding to a request.

17. Client Information

This Privacy Policy primarily concerns information collected through Sandhurst’s website and related business activities.

Where Sandhurst processes personal information on behalf of a client as part of consulting or other professional services, the processing of that information may instead be governed by the applicable client agreement, statement of work, data-processing agreement or other contractual arrangement.

18. Changes to This Privacy Policy

Sandhurst may update this Privacy Policy periodically to reflect changes in our information practices, technology, applicable law or business operations.

We will post the updated Privacy Policy on our website and update the “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.

19. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or Sandhurst’s privacy practices, please contact:

Sandhurst Consulting Inc.

Email: info@sandhurstconsulting.com